This is where
came in...
What we did for team GraceNineteen
Next, we helped Ndaedzo to establish a brand aesthetic for GraceNineteen.
Not just any aesthetic but one that would perfectly walk the line between being an innovative brand and an inclusive brand. It was a fun challenge!
BRAND identity
1 - 2 weeks
We then created a digital style guide an UI design system to streamline the design and development process.
This was done by adding all the visual elements defined in the branding to an interactive website-like document. We also crafted all the interface elements for the project such as buttons, inputs and select controls to serve as the single source of truth for the visual style of the product for all future designers and developers.
design system
1 - 2 weeks
Once we knew ‘who’ GraceNineteen was and what the brand looked like, we focussed our attention on the team’s digital product.
First, we created a comprehensive blueprint for the GraceNineteen product, detailing its full UX system. We outlined each end user’s experience and interactions with GraceNineteen, allowing Ndaedzo to visualise their digital product. Once the system was perfected, we added the visual and interactive aspects through an iterative process of UI design.
SYSTEM DESIGN
UI / UX DESIGN
4 - 6 weeks
Next, we made sure that the brand carries cohesively across everything ‘GraceNineteen'.
We did this by first designing the GraceNineteen packaging experience and then creating slick mockups of the physical and digital GraceNineteen touchpoints.
1 - 2 weeks
Finally, we helped the team to get GraceNineteen online.
We designed a Marketing Website that showcases GraceNineteen and speaks to their target market while providing clear call to actions.
3 - 4 weeks
